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Medica.bg в YouTubeSampling* campaign for X-SPOT anti- sweating pads
A nationwide sampling campaign for X-SPOT anti- sweating pads was launched in July. Promoters handed out leaflets, explained the benefits of the product and gave samples to all interested. The smart clothing of the promoters was specially selected to show at the spot how the product is used. Sampling was successful in over 30 locations throughout the country, namely, Kaufland, Carrefour, Metro Sofia, "Asclepius" chain pharmacies and Fantastico.
* Sampling (sampling) - promotional activity consisting in distribution of free samples of the product in a selected target group.
