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The campaign related to the Auto Emergency Kit of Medica began in the middle of April. The Auto Emergency Kit fully complies with the new requirements of Instruction № 1 from 20 February 2008 on the Contents of Emergency Kits in Motor Vehicles, issued by the Ministry of Health.
A special website www.avtoaptechka.com providing detailed information on its content, type and price was set up for this purpose. The campaign was accompanied by publications in the Avtojurnal magazine, Na Put magazine (published by Standard newspaper), as well as by printing newspaper adverts in Dnevnik newspaper and Capital newspaper. A concomitant national radio campaign was conducted jointly with Darik Radio, aimed at raising public awareness regarding the new requirements on the content of Auto Emergency Kits and provision of maximum public protection on the road.
One week after launching the www.avtoaptechka.com website, advertisement banners were also posted in www.dariknews and www.gongbg highlighting the question “Does your Auto Emergency Kit comply with the new requirements?”
